UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results. No, you need a personal Google+ profile for the authorship to work. A website should have a publisher profile as well (this is bind to the Google+ https://seo-off-page-optimization70369.spintheblog.com/30787839/poco-conosciuto-fatti-circa-differenza-tra-seo-on-page-e-off-page