. They’re reacting to uncertainty. They’re trying to come across their footing in a space that’s frequently shifting. Prevent scope creep: Keep pilots small and concentrated, rejoice swift wins, and resist the temptation to tackle every thing at once. These 4 forms exist inside of a quadrant and they vary https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/